Scope
Site-wide review covering content, headlines, descriptions, images and the publishing workflow.
← Back to homeDigital editorial, audience growth, SEO, video, research and teaching
Digital growth & SEO
Editorial and technical SEO, platforms, analytics, audience growth, design and AI-enabled workflows.
Experience improving content discoverability, production workflows and distribution, with measurable impact and confidentiality safeguards.
01
Case study01 02 2×
SEO and organic growth for a news website
Approach
Combined editorial and technical SEO, prioritisation and discoverability monitoring.
Result
Visitors roughly doubled in about three months, expressed relatively to protect internal data.
AI
AI integrated into the workflow
AI-supported initial research, ideation, editing, image and video work, combined with human review and source verification.
Research supportEditingImage & videoWorkflow designHuman verification
GalleryData-led sports infographic Multi-element political poster Visual treatment of economic news Sports quote card Geopolitical editorial composition Minimal diplomatic poster
Selected posters and infographics
Selected posters and infographics fully designed in line with the organisation’s visual identity and editorial standards.
Work
Case study
Visual design
Article
Selected work
Case studySEO and organic growth for a news website
Editorial and technical SEO review and publishing-workflow improvements that contributed to roughly doubling visitors in about three months, without disclosing internal data.
Role: Site review, editorial and technical SEO, discoverability and publishing workflow
Open project ↗Visual designVisual and editorial system for news content
Selected political, sports and economic posters and infographics produced within a consistent social-media workflow.
Role: Full design of posters and visual assets, aligned with the organisation’s visual identity and editorial standards
Open project ↗ArticleAfrica’s World Cup slots
Data-informed explanatory sports content designed for discoverability and digital publishing.
Role: Writing, explanatory framing, headline, description and SEO
Open project ↗Learning
Selected training and certifications
UO
Introduction to Google SEOIssuer: University of California, Davis / Coursera2026
GC
Introduction to Generative AIIssuer: Google Cloud / Coursera2026
EU
Introduction to Social Media AnalyticsIssuer: Emory University / Coursera2026
BI
Hootsuite for BeginnersIssuer: Board Infinity / Coursera2026