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Digital editorial & audience growth
Improving discoverability, publishing workflows, performance analysis and adaptation of content to platforms.
Editorial and technical SEOAudience growthSocial MediaKPI analysisEditorial design
Digital editorial · Journalism · Research · Video · Teaching
Youssef El Moussati
From Knowledge to Audiences
Digital Editorial & Audience Growth Specialist | Journalist, Researcher & Content Producer
I turn complex information and knowledge into reliable, discoverable and shareable content through writing, visual media, video and education.
2×Approximate growth
1M+Cumulative views
86TV episodes
80+Articles and content
YEM
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Professional pathway map
Select a pathway to view its capabilities and related projects.
Youssef El Moussati
From Knowledge to Audiences
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Journalism & content creation
Turning facts and sources into clear, verified journalism designed for digital and multimedia use.
Angles and headlinesVerificationEditingExplainersCultural writing
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Research & documentary preparation
Collecting and evaluating sources, building research dossiers, preparing interview themes and structuring narrative treatments.
Historical researchSource criticismResearch dossiersInterview questionsDocumentary writing
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Video & visual storytelling
Preparing, presenting and editing visual content that combines accuracy, pace and accessibility.
TV presentationVideo editingShort-form videoVisual storytellingMultimedia
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Teaching & science communication
Designing educational content connecting history, culture, media, communication and critical thinking.
Higher educationCourse designPublic communicationAssessmentMedia literacy
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Selected projects
Work connecting professional pathways, outcomes and verifiable published content.
Digital & SEO
SEO and organic growth for a news website
Editorial and technical SEO review and publishing-workflow improvements that contributed to roughly doubling visitors in about three months, without disclosing internal data.
Role: Site review, editorial and technical SEO, discoverability and publishing workflow
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Digital & SEO
Visual and editorial system for news content
Selected political, sports and economic posters and infographics produced within a consistent social-media workflow.
Role: Full design of posters and visual assets, aligned with the organisation’s visual identity and editorial standards
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Journalism
Algeria–Austria: a historical and political case
A piece combining historical research with contemporary journalism.
Role: Research, verification, writing, editing and SEO
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Research
Transformations of Centre and Periphery
A book examining medieval Europe through Islamic historical sources.
Role: Author, historical research and source analysis
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Research
Athens in Arabic-Islamic sources
Peer-reviewed study of representations of Athens in Arabic-Islamic sources.
Role: Peer-reviewed academic research
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Video & documentary
Moroccan heritage and culture on Ousrati
Television contributions as a chroniqueur and expert guest on Moroccan heritage and culture.
Role: Chroniqueur and expert guest; research, documentation and public communication of history and culture
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Video & documentary
Editorial preparation and editing of social media videos
Selected short and vertical videos prepared, edited and cut for social-platform formats.
Role: Editorial preparation, editing and adaptation of pacing and format for social platforms
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Teaching
Teaching culture, art and heritage
Higher-education teaching connecting general culture, history, heritage and critical thinking.
Role: Teaching, course design and assessment
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Selected experience
2026
Safircom
Digital editorial and audience growth
SEO, editing, social media, design and video editing, contributing to audience growth.
Since 2024
“Ousrati” — Al Aoula
Research and television presentation
86 episodes on Moroccan history, heritage and culture, exceeding one million cumulative views.
2025–2026
ENCG Casablanca
Teaching and science communication
Teaching 480 students across four groups using narrative, case studies and visual material.
Since 2016
News platforms and media projects
Journalism and multimedia content
More than 80 published articles and pieces, alongside research, translation, editing and video work.
Since 2021
Research and academic production
History, archaeology and heritage
A published book, collective contributions and 14 peer-reviewed studies and articles.
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